Portfolio

Here's what I've made since I started wearing the pants. Before that, I was making great work at agencies. See some of that work here.

Adrenalin Source For Sports

Stop animation to launch Slapshot Espresso.

A campaign that made cloud migration feel less like an IT project and more like a smart move for ERP-One's clients.

Brand strategy that distilled a complex industrial AI platform into one line customers instantly get.

Campaign creative that turned a bold new brand into ticket sales, renewals, and a growing fan base.

A commercial that celebrated the life lessons kids learn from sport, and asked viewers to make sure every kid can play.

Brand and social strategy that made choosing a therapist feel less overwhelming and more human.

A monthly program, hosted by Cassie Campbell-Pascall and sponsored by CCM, that puts the spotlight on Calgary Fire's rising female hockey players.